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Data-driven research and insights for brands, marketers, and business leaders seeking to understand Indonesian consumers, market trends, audience behavior, and growth opportunities.
Trending in For Brand
77.2% of Income for Consumption: How Brands Reach the Low-Class
26 Oct 2026, 11:06 WIB
English
73% Konsumen Meminta AI Membandingkan Produk, Bagaimana Sikap Brand?
24 Oct 2026, 10:00 WIB
Media
70% Gen Z dan Milenial Indonesia Pernah Curhat kepada AI
23 Oct 2026, 11:00 WIB
Society
76% of Consumers Feel the Inflation, Only 19% Worry About Lifestyle
22 Oct 2026, 10:00 WIB
English
Outbound Travel Is Falling: What Is Changing in How We Take Holidays
19 Oct 2026, 10:00 WIB
English
Latest in For Brand
Pesanan Affiliate Naik 170%, Bagaimana Brand Mengukur Dampaknya?
26 Oct 2026, 16:41 WIB
Economy
77.2% of Income for Consumption: How Brands Reach the Low-Class
26 Oct 2026, 11:06 WIB
English
73% Konsumen Meminta AI Membandingkan Produk, Bagaimana Sikap Brand?
24 Oct 2026, 10:00 WIB
Media
70% Gen Z dan Milenial Indonesia Pernah Curhat kepada AI
23 Oct 2026, 11:00 WIB
Society
78% of Upper-Class Consumers Are Not Tied to a Brand, This is Why
23 Oct 2026, 10:00 WIB
English
Kebebasan Pers Indonesia Menurun: Apa Dampaknya bagi Marketer?
22 Oct 2026, 11:00 WIB
Media
76% of Consumers Feel the Inflation, Only 19% Worry About Lifestyle
22 Oct 2026, 10:00 WIB
English
Consumers 40+: Age Advances, but Desires Don’t Age
21 Oct 2026, 10:00 WIB
English
Konsumen Sudah Melihat, Kenapa Belum Tentu Membeli?
20 Oct 2026, 11:00 WIB
Economy
59.1% Use PayLater to Manage Their Finances: Is It Like a Credit Card?
20 Oct 2026, 10:00 WIB
English
Outbound Travel Is Falling: What Is Changing in How We Take Holidays
19 Oct 2026, 10:00 WIB
English
77,2% Pendapatan untuk Konsumsi: Tantangan Brand Menarik Kelas Bawah
16 Oct 2026, 11:00 WIB
Economy
Indonesian Property: Homes Not Yet Livable, New Houses Not Selling
16 Oct 2026, 10:00 WIB
English
Personalization Paradox: Makin Kenal Konsumen, Makin Intrusif?
15 Oct 2026, 11:00 WIB
Society
Consumers Are Aware of Self-Care, but How Do They Prioritise It?
15 Oct 2026, 10:00 WIB
English
78% Konsumen Kelas Atas Tak Terpaku Merek, Ini Faktor Penentunya
14 Oct 2026, 12:48 WIB
Society
Brand Movement: Reading Change Across the Consumer Journey
14 Oct 2026, 10:00 WIB
English
76% Konsumen Rasakan Inflasi, Hanya 19% Khawatir Gaya Hidup Terganggu
13 Oct 2026, 11:00 WIB
Society
Indonesia’s Poverty Rate Is Falling, but How Conditions Really Like?
13 Oct 2026, 10:00 WIB
English
When Events Get Busier, Does Their Value Grow Too?
12 Oct 2026, 11:09 WIB
English
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