Read together, this data portrays tax acceptance as a staircase with four steps. The first step, knowledge of the benefits of taxes, has begun to be climbed: 56% of respondents are fairly or very knowledgeable about the benefits of taxes, and another 38% know a little. The next three steps are more fragile: perceived benefits remain thin and concentrated in infrastructure, the flow of benefits is imagined to stop at the government, and trust in management is a condition for voluntary compliance.
The most plausible explanation for acceptance stalling at the “fairly” level lies in these last three steps. The implication for public communication is quite clear: campaigns that explain the functions of taxes are still needed, but they are not enough without evidence that links payment to outcomes.
First, clarify where taxes are allocated, at a scale an individual can read. State budget (APBN) figures in the trillions of rupiah are hard to connect to a deduction from a person’s income; an allocation breakdown attached to payment receipts or tax filings would bridge that gap while also answering the demand of the 85% of respondents for transparency. Clarity of language also matters: the OECD survey and its partners (2025) found that respondents who strongly agree that tax authority communication is easy to understand are about four times more likely to trust that authority than those who strongly disagree.
Second, show results the public can recognize. Non-physical services need to be made as visible as infrastructure: signs indicating that services at community health centers, public schools, or assistance programs are funded by taxes, accompanied by outcomes expressed in units familiar to citizens.
These two steps converge with the findings of Shelvi and Rachmawati (2025): fairness, transparency, and credible leadership build trust, and all three are tested through things the public can see.
Obligation gets taxes paid. Acceptance that goes beyond “fairly willing” grows when citizens can find their contributions again in a form they recognize.
References
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