One kilogram of medium rice was priced at an average of Rp14,680 in the third week of October 2026. Using the 2025 average hourly wage of workers, this price is equivalent to about 44 working minutes. In a sensitivity test with different wage assumptions, the result falls in the range of 44–50 minutes.
However, the national figure does not represent every worker’s experience. At the same reference price, the working time to buy one kilogram of medium rice ranges from about 23 minutes in DKI Jakarta to 61 minutes in West Nusa Tenggara. In the simulation based on sectoral wages, the time reaches about 76 minutes in the other services sector.
This calculation has limits. The price used is a national average, while the wage data come from different periods. Several groups of workers also cannot yet be calculated using the same method because their income is not recorded as wages. Therefore, the results are one way of reading the relationship between prices and income, not a complete picture of the economic experience of the entire population.
Nevertheless, this calculation demonstrates the value of translating economic figures into a context that is easier to picture. Price tells us how many rupiah must be paid. Working time helps show how long a person must work to earn that amount of money.
Two people can face the same rice price yet have to allocate different amounts of working time to buy it. Purchasing power, therefore, is not only a matter of how much money is received, but also of how that income relates to the needs that must be met.
Understanding the market requires more than reading prices and average incomes. We need to look at the relationships between these numbers to understand the economic conditions underlying people’s experiences.
For knowing the price of a good tells us how much must be paid. Knowing how long someone must work to buy it offers a different perspective on what they must sacrifice to meet that need.
Three data sources could sharpen this calculation: 2026 hourly wages, rice prices by province for the same period, and the income of self-employed workers. Without income data for this last group, more than half of Indonesia’s workers are not yet reflected in the calculation of working time needed to buy one kilogram of rice.
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